About W.A. Rose Construction

W.A. Rose Construction is a Bay Area general contractor with more than 80 years of experience. Our expertise includes commercial, schools and nonprofits, public works and residential sectors. W.A. Rose specializes in tenant improvement projects, school renovations, structural upgrades and home-remodeling projects. 

Founded in 1936 in the heart of downtown Oakland, W.A. Rose has built a reputation for high-quality work. As a Small Local Business Enterprise (SLBE) for the City of Oakland, Alameda County and Port of Oakland, we’ve built a network of reliable, skilled craftsman to ensure consistently high-quality results. We take pride in our local heritage and our responsive, collaborative approach to client needs.

Why W.A. Rose?

On Time, On Budget

We’ve built an enviable reputation for meeting budgets and schedules. Clients can count on worksites that are organized, clean and professionally managed.

Skilled Craftsmanship; Pride in Quality Work

Recognized for our expertise and attention to detail.

Customer-first Service

Responsive and nimble; able to adapt to client needs.

SLBE Oakland Certification

Our certification as a Small Local Business Enterprise (SLBE) with the City of Oakland, County of Alameda and Port of Oakland demonstrates our commitment to our local community. This certification also makes W.A. Rose an ideal partner for larger construction companies seeking a collaborator to meet local participation requirements.

Problem Solvers for Projects Large and Small

Demonstrated ability to resolve challenges and stay on track.

Trusted Partner

Building relationships with our clients, team and subcontractors.

Our Team

RECO owner Dan Pitcock

DAN PITCOCK

President

For Dan Pitcock, the second-generation owner of Roberts Electric, his relationship with W.A. Rose Construction goes back to 1960 when his parents began their business relationship with the company. He bought W.A. Rose to continue that legacy. 

Dan graduated from UC Berkeley, is a Certified Green Building Professional and supports a number of East Bay community organizations and programs, including Oakland Technical High School’s Field of Dreams Baseball Program and the Lake Merritt-Uptown District Association; he is also a member of Oakland’s Parks and Recreation Board and is a Certified Green Building Professional.

What Dan’s clients love about him

Dan’s an Oakland guy. He grew up here and it’s here where he’s raised his family. He loves the energy, growth and development that Oakland is experiencing now. He’s been an Oakland business owner for more than 25 years, has survived the economic downturns and understands the power of the relationships that have helped him grow his business. Dan is unfailingly loyal and never forgets that, as contractors, we’ve been invited into people’s homes and businesses to create value, realize visions, and solve problems.

Something you may not know about Dan

Dan rowed crew at Cal, loves baseball and grew up listening to Lon Simmons on a beat-up old transistor radio. Some of his favorite memories include the years he spent coaching his son’s baseball team. A loyal Giants fan, he looks forward every season to his W.A. Rose promotional spot on Marty Lurie’s weekend program on KNBR.

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JOCELYN NEWELL

General Manager

Jocelyn Newell joined W.A. Rose in 2012 as a Project Manager and was promoted to General Manager in 2015. She has more than 13 years of comprehensive construction industry experience in a wide range of roles. Jocelyn regularly manages several jobs at a time from job walkthrough, estimating and managing client relationships through all phases of the construction process. Jocelyn is a graduate of CalState East Bay.

What Jocelyn’s clients love about her

No drama. She always shows up when she says she will. She has an amazing ability to manage the details of multiple jobs and keep them all on track. She’s been doing this a long time and learned early on that nobody likes surprises on construction projects.

Jocelyn at work

An Orinda master bathroom remodel is representative of the way that Jocelyn works with her clients. “Our clients needed to have the project completed before they returned from their six-week vacation, so we began planning months in advance. We couldn’t leave anything to chance and preordered all materials, stored them onsite and committed our subcontractors to specific dates to keep the project on track. We worked some weekends and many evenings to stay on schedule. Happily, our careful planning paid off—our clients were delighted with their new bathroom.”

Something you may not know about Jocelyn

She grew up in a family of ten kids. Jocelyn learned at a very early age that she was just one person on a very large team--there’s no room for princesses in large families.

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JASON GRANGER

Estimator/Business Development Manager

Jason Granger joined the W.A. Rose team in 2016 and is responsible for project management, sales and estimating. His construction career began two weeks after graduating from high school, when he joined his brother building high-end residential homes in South Lake Tahoe. He started his own company, Granger Built Construction in 2007, then Independent Living Construction, and has continued to grow both his skills and his client list.

What Jason’s clients love about him

Commitment to quality. “Early in my career I made a decision that I didn’t want to just be a carpenter–I wanted to be recognized for quality construction, part of a team that does great work for committed clients across all building environments. Building homes or commercial projects is never just a job for me. This is my career, and I learn from every single project. I love the scope of skills that construction demands—it’s not just about carpentry; it requires project management and communication skills. I take great pride in every project we’ve completed.”

Something you may not know about Jason

Jason married his high-school sweetheart, and they live in Pleasant Hill with their two young daughters. When he’s not working, he spends time with his family—they love road trips to the mountains or ocean to hike or play. Jason is a certified Aging in Place specialist.

 WARose Construction, Barry Reite, project foreman

 
 
 
 
 

 

 
 
 
BARRY REITE

Foreman

Barry Reite joined the W.A. Rose team in 2012; since then, he has focused on the company’s residential and commercial projects. A union carpenter for more than 14 years, Barry has spent most of his working life in the construction industry. He learned the business from his father, who began taking him on jobs when he was old enough to swing a hammer.

“I had many great teachers who helped me become the craftsman that I have become, including my father, who worked at W.A. Rose as both a carpenter and estimator.” While the majority of Barry’s projects have been residential, he has worked on numerous commercial renovation projects, including Oakland’s Fox Theater, San Jose Airport and a Jack London Square commercial property.

What Barry’s clients love about him

As W.A. Rose’s Foreman, Barry plays a key role in managing manpower and subcontractors, keeping projects on schedule. He’s a problem-solver who loves challenges and complexity. “It’s very satisfying to finish a project and have a happy client at the end of the job.”

Something you may not know about Barry

Barry grew up in Pleasant Hill, and still lives in his old neighborhood. When he’s not working, he loves to get out on the East Bay’s back trails on his dirt bike. With a little help from friends, he’s also been restoring a Datsun 510. Watch for news about Barry at Sonoma Raceway, Buttonwillow Raceway Park and Pikes Peak in 2018.

WARose Construction Susan Webb, special projects and administration

 
 
 
 
 
 
 
 
 
 
 
SUSAN WEBB

Administration/Special Projects

Susan Webb joined W.A. Rose in February, 2018, and brings a broad range of business experience to her job. For more than seven years, she was the Director of the Japanese American Chamber of Commerce of Silicon Valley, responsible for the organization’s management and operations. As the spokesperson, Susan represented the Chamber at community events. For charter school EBIA, she established business operations and procedures. As the Communication Coordinator at Minted, Susan managed the distribution of mission-critical cross-channel information to customer service and design operations teams. As Assistant Manager at Pet Food Express, Susan was responsible for inventory, training, merchandising and creating a customer-first environment. Susan graduated from San Jose State University with a B.S. in Kinesiology.

What clients love about Susan

Attention to detail. Great communication skills and follow-up. Meets deadlines. A high degree of professionalism and integrity. Gets stuff done.

Something you don’t know about Susan

Previously a personal trainer who developed fitness programs for seniors. Owned a martial arts studio. Loves to cook. Spends weekends hiking the Oakland Hills.

 WA Rose Construction Blake_Gilmore

 
 
 
 
 
 
 
 
 
 
BLAKE GILMORE

Senior Estimator

Blake Gilmore joined W.A. Rose in January 2018 as Senior Estimator. Blake will be taking on other responsibilities as the year progresses. A longtime Oakland resident, Blake is the owner of Blake Gilmore General Contractor, which he started in 1981; since then, he has completed hundreds of residential projects throughout the Bay Area. With more than 30 years of comprehensive construction and design-build experience, Blake’s expertise extends to pre-construction planning and estimating, kitchen and bath remodels, seismic upgrades, waterproofing and defect mitigation and green-building technology. He is also recognized for his skill working on historic restoration and renovation projects.

Why his clients love working with him

Attention to detail and a commitment to quality. Expertise with environmental sensitivities. A high level of professionalism and knowledge; he truly cares about the results.

Something you don’t know about Blake

Inquisitive and curious. World traveler. Married to his high-school sweetheart for 44 years. Occasional columnist for The Montclarion: The Built Environment.

 

WARose Nathan Parks

NATHAN PARKS

Project Manager

Nathan Parks became a member of the W.A. Rose team in 2018 and brings nearly 30 years of comprehensive construction, design and project management experience to the W.A. Rose management team. His on-the-job residential construction experience began when he was 17, and within two years he was promoted to foreman. Along the way, he has learned about constantly changing building codes, developed expertise in structural and foundation requirements and has become an accomplished fine-finish carpenter.

Why his clients love working with him: Attention to detail

Nathan owned his own construction company for more than a decade. As a sole proprietor, he learned about customer service, multitasking and accountability. His clients knew they could count on him to meet deadlines and keep them informed of project status. Most of all, they knew they could count on consistently high-quality work. These are the ethics that make Nathan a good fit for W.A. Rose. “I’ve known several of the Rose team, and I know about the company’s reputation for quality work. This is a company that still does things the right way. They’re growing and I look forward to being part of that. Joining W.A. Rose was an easy decision for me.”

Something you don’t know about Nathan

Nathan is married, has four children and lives in Castro Valley. He enjoys spending time with his family, traveling and going out to dinner. In one more year, Nathan and his wife and will be empty nesters, and they’re excited about this next chapter in their lives. They plan to travel more and look forward to visiting their kids at college.

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LISA CUROTTO

Office Manager

Lisa Curotto joined W.A. Rose as Office Manager and Bookkeeper in 2011, and while these are her primary responsibilities, she also plays an important role in managing client and vendor relationships. Lisa often serves as the conduit between the job site and the client.

What clients love about Lisa

According to a recent client, “Lisa kept us on track with payments and was very supportive with providing necessary paperwork to get the project done. The result is that all spaces created by W.A. Rose Construction are what we hoped for and came to expect.” Lisa has worked in the construction industry since 1997; she worked for a firm that was instrumental in raising building standards and elevating the level of craftsmanship for the Bay Area’s remodeling industry. It was here that she also learned the importance of cultivating long-term client relationships.

Something you don’t know about Lisa

Lisa is a voracious reader and looks forward to weekends when she and her husband drive up to their cabin in Lake County.

History

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An old motto rings true today: Quality is remembered long after the job is done.

W.A. Rose was founded in 1936 in downtown Oakland by W.A., “Bill” Rose, an insurance repair specialist who had been working for his father’s well-known construction company, A.H. Rose and Co. Bill established his own reconstruction business based on strong community relationships, reliable service and quality work. These are the principles that remain in place today.

In 2008, Bill Rose’s wife Alma sold the company to Dan Pitcock, the second-generation owner of Roberts Electric (RECO), also founded in downtown Oakland in the 1940s. W.A. Rose and Roberts Electric had been doing business together and sharing clients for more than 50 years. W.A. Rose and Alma had known Dan nearly all his life. Dan wired his first kitchen when he was just 16, and found his passion in the electrical and construction industries. For Dan, buying the company represented an opportunity to keep an Oakland construction company alive, continuing a tradition of quality work and commitment to community, clients and service partners.