About W.A. Rose Construction

W.A. Rose Construction is a Bay Area general contractor with more than 80 years of experience. Our expertise includes commercial, schools and nonprofits, public works and residential sectors. W.A. Rose specializes in tenant improvement projects, school renovations, structural upgrades and home-remodeling projects. 

Founded in 1936 in the heart of downtown Oakland, W.A. Rose has built a reputation for high-quality work. As a Small Local Business Enterprise (SLBE) for the City of Oakland, Alameda County and Port of Oakland, we’ve built a network of reliable, skilled craftsman to ensure consistently high-quality results. We take pride in our local heritage and our responsive, collaborative approach to client needs.

Why W.A. Rose?

On Time, On Budget

We’ve built an enviable reputation for meeting budgets and schedules. Clients can count on worksites that are organized, clean and professionally managed.

Skilled Craftsmanship; Pride in Quality Work

Recognized for our expertise and attention to detail.

Customer-first Service

Responsive and nimble; able to adapt to client needs.

SLBE Oakland Certification

Our certification as a Small Local Business Enterprise (SLBE) with the City of Oakland, County of Alameda and Port of Oakland demonstrates our commitment to our local community. This certification also makes W.A. Rose an ideal partner for larger construction companies seeking a collaborator to meet local participation requirements.

Problem Solvers for Projects Large and Small

Demonstrated ability to resolve challenges and stay on track.

Trusted Partner

Building relationships with our clients, team and subcontractors.

Our Team

RECO owner Dan Pitcock

DAN PITCOCK

President

For Dan Pitcock, the second-generation owner of Roberts Electric, his relationship with W.A. Rose Construction goes back to 1960 when his parents began their business relationship with the company. He bought W.A. Rose to continue that legacy. 

Dan graduated from UC Berkeley, is a Certified Green Building Professional and supports a number of East Bay community organizations and programs, including Oakland Technical High School’s Field of Dreams Baseball Program and the Lake Merritt-Uptown District Association; he is also a member of Oakland’s Parks and Recreation Board and is a Certified Green Building Professional.

What Dan’s clients love about him

Dan’s an Oakland guy. He grew up here and it’s here where he’s raised his family. He loves the energy, growth and development that Oakland is experiencing now. He’s been an Oakland business owner for more than 25 years, has survived the economic downturns and understands the power of the relationships that have helped him grow his business. Dan is unfailingly loyal and never forgets that, as contractors, we’ve been invited into people’s homes and businesses to create value, realize visions, and solve problems.

Something you may not know about Dan

Dan rowed crew at Cal, loves baseball and grew up listening to Lon Simmons on a beat-up old transistor radio. Some of his favorite memories include the years he spent coaching his son’s baseball team. A loyal Giants fan, he looks forward every season to his W.A. Rose promotional spot on Marty Lurie’s weekend program on KNBR.

WARose Construction Susan Webb, special projects and administration

SUSAN WEBB

Business Operations Manager

Susan Webb joined W.A. Rose in February, 2018, and bringsa broad range of business experience to her job. For more than seven years, she was the Executive Director of the Japanese American Chamber of Commerce of Silicon Valley, responsible for the organization’s management and operations. She provided business counseling to business owners and managers. As the spokesperson, Susan represented the Chamber at business mixers and city-sponsored events. For charter school EBIA, she established efficient and effective business operations and procedures. As the Communication Coordinator at Minted, Susan managed the distribution of mission-critical, cross-channel information to front-line teams. As Hiring Manager at CSS Home Care, Susan hired 1-5 caregivers a week, developed and managed ongoing training programs for caregivers. Susan graduated from San Jose State University with a B.S. in Kinesiology.

What clients love about Susan

Attention to detail. Great communication skills and follow-up. Meets deadlines. A high degree of professionalism and integrity. Gets stuff done.

Something you don’t know about Susan

Previously a personal trainerwho developed fitness programs for all ages. Owned a martial arts studio. Loves to cook. Spends weekends hiking the Oakland Hills.

warose derek martinez, project manager

DERICK MARTINEZ

Project Manager

Derick Martinez has more than 12 years of comprehensive project management experience in residential and commercial construction. It was while working with his master-carpenter mentor that he became interested in construction as a career. Taking off his tool belt, he began managing small jobs—windows, doors and skylights—and worked his way up to larger, more complex projects that grew from kitchens and bathrooms to whole-house remodels.

Sales, permitting, managing subs and clients

Along the way he learned about sales, the permitting process, estimating, managing a job site, scheduling subcontractors and dealing with clients. Derick took business classes at the College of San Mateo and learned about reading blueprints and constantly changing codes.

Count on the construction industry: Every day is different

“One of the things that attracted me to the construction industry is that every day is different. Covid has created a whole new set of challenges that require coming up with creative solutions. I like these challenges.”

Derick lives with his girlfriend, an architect, and runs and hikes on the Lake Chabot trails. His dad was a chef, so Derick developed an appreciation for good food and how to cook it at an early age. These days, he’s doing Italian, but that could change . . .

History

war-history-img
An old motto rings true today: Quality is remembered long after the job is done.

W.A. Rose was founded in 1936 in downtown Oakland by W.A., “Bill” Rose, an insurance repair specialist who had been working for his father’s well-known construction company, A.H. Rose and Co. Bill established his own reconstruction business based on strong community relationships, reliable service and quality work. These are the principles that remain in place today.

In 2008, Bill Rose’s wife Alma sold the company to Dan Pitcock, the second-generation owner of Roberts Electric (RECO), also founded in downtown Oakland in the 1940s. W.A. Rose and Roberts Electric had been doing business together and sharing clients for more than 50 years. W.A. Rose and Alma had known Dan nearly all his life. Dan wired his first kitchen when he was just 16, and found his passion in the electrical and construction industries. For Dan, buying the company represented an opportunity to keep an Oakland construction company alive, continuing a tradition of quality work and commitment to community, clients and service partners.