About W.A. Rose Construction
W.A. Rose Construction is a Bay Area general contractor with more than 80 years of experience serving the Bay Area. We have expertise in commercial, nonprofit, public works and residential sectors. W.A. Rose specializes in tenant improvement projects, school renovations, structural upgrades and home-remodeling projects.
Founded in 1936 in the heart of downtown Oakland, W.A. Rose has built a reputation for high-quality work. As a Small Local Business Enterprise (SLBE) for the City of Oakland, Alameda County and Port of Oakland, we’ve built a network of reliable, skilled craftsman to ensure consistently high-quality results. We take pride in our local heritage and our responsive, collaborative approach to client needs.
Why W.A. Rose?
On Time, On Budget
We’ve built an enviable reputation for meeting budgets and schedules. Clients can count on worksites that are organized, clean and professionally managed.
Skilled Craftsmanship; Pride in Quality Work
Recognized for our expertise and attention to detail.
Responsive and nimble; able to adapt to client needs.
SLBE Oakland Certification
Our certification as a Small Local Business Enterprise (SLBE) with the City of Oakland, County of Alameda and Port of Oakland demonstrates our commitment to our local community. This certification also makes W.A. Rose an ideal partner for larger construction companies seeking a collaborator to meet local participation requirements.
Problem Solvers for Projects Large and Small
Demonstrated ability to resolve challenges and stay on track.
Building relationships with our clients, team and subcontractors.
For Dan Pitcock, the second-generation owner of Roberts Electric, his relationship with W.A. Rose Construction goes back to 1960 when his parents began their business relationship with the company. He bought W.A. Rose to continue that legacy.
Dan graduated from UC Berkeley, is a Certified Green Building Professional and supports a number of East Bay community organizations and programs, including Oakland Technical High School’s Field of Dreams Baseball Program and the Lake Merritt-Uptown District Association; he is also a member of Oakland’s Parks and Recreation Board.
What Dan’s clients love about him
Dan’s an Oakland guy. He grew up here and it’s here where he’s raised his family. He loves the energy, growth and development that Oakland is experiencing now. He’s been an Oakland business owner for more than 25 years, has survived the economic downturns and understands the power of the relationships that have helped him grow his business. Dan is unfailingly loyal and never forgets that, as contractors, we’ve been invited into people’s homes and businesses to create value, realize visions, and solve problems.
Something you may not know about Dan
Dan rowed crew at Cal, loves baseball and grew up listening to Lon Simmons on a beat-up old transistor radio. Some of his favorite memories include the years he spent coaching his son’s baseball team. A loyal Giants fan, he looks forward every season to his W.A. Rose promotional spot on Marty Lurie’s weekend program on KNBR.
Jocelyn Newell joined W.A. Rose in 2012 as a Project Manager and was promoted to General Manager in 2015. She has more than 13 years of comprehensive construction industry experience in a wide range of roles. Jocelyn regularly manages several jobs at a time from job walkthrough, estimating and managing client relationships through all phases of the construction process. Jocelyn is a graduate of CalState East Bay.
What Jocelyn’s clients love about her
No drama. She always shows up when she says she will. She has an amazing ability to manage the details of multiple jobs and keep them all on track. She’s been doing this a long time and learned early on that nobody likes surprises on construction projects.
Jocelyn at work
An Orinda master bathroom remodel is representative of the way that Jocelyn works with her clients. “Our clients needed to have the project completed before they returned from their six-week vacation, so we began planning months in advance. We couldn’t leave anything to chance and preordered all materials, stored them onsite and committed our subcontractors to specific dates to keep the project on track. We worked some weekends and many evenings to stay on schedule. Happily, our careful planning paid off—our clients were delighted with their new bathroom.”
Something you may not know about Jocelyn
She grew up in a family of nine kids. Jocelyn learned at a very early age that she was just one person on a very large team--there’s no room for princesses in large families.
Barry Reite joined the W.A. Rose team in 2012; since then, he has focused on the company’s residential and commercial projects. A union carpenter for more than 14 years, Barry has spent most of his working life in the construction industry. He learned the business from his father, who began taking him on jobs when he was old enough to swing a hammer.
“I had many great teachers who helped me become the craftsman that I have become, including my father, who worked at W.A. Rose as both a carpenter and estimator.” While the majority of Barry’s projects have been residential, he has worked on numerous commercial renovation projects, including Oakland’s Fox Theater, San Jose Airport and a Jack London Square commercial property.
What Barry’s clients love about him
As W.A. Rose’s Superintendent, Barry plays a key role in managing manpower and subcontractors, keeping projects on schedule. He’s a problem-solver who loves challenges and complexity. “It’s very satisfying to finish a project and have a happy client at the end of the job.”
Something you may not know about Barry
Barry grew up in Pleasant Hill, and still lives in his old neighborhood. When he’s not working, he loves to get out on the East Bay’s back trails on his dirt bike. With a little help from friends, he’s also been restoring a Datsun 510. Watch for news about Barry at Sonoma Raceway, Buttonwillow Raceway Park and Pikes Peak in 2017.
Estimator/Business Development Manager
Jason Granger joined the W.A. Rose team in 2016 and is responsible for project sales and estimating. His construction career began two weeks after graduating from high school, when he joined his brother building high-end residential homes in South Lake Tahoe. He started his own company, Granger Built Construction in 2007, then Independent Living Construction, and has continued to grow both his skills and his client list.
What Jason’s clients love about him
Commitment to quality. “Early in my career I made a decision that I didn’t want to just be a carpenter–I wanted to be recognized for quality construction, part of a team that does great work for committed clients across all building environments. Building homes or commercial projects is never just a job for me. This is my career, and I learn from every single project. I love the scope of skills that construction demands—it’s not just about carpentry; it requires project management and communication skills. I take great pride in every project we’ve completed.”
Something you may not know about Jason
Jason married his high-school sweetheart, and they live in Pleasant Hill with their two young daughters. When he’s not working, he spends time with his family—they love road trips to the mountains or ocean to hike or play. Jason is a certified Aging in Place specialist.
Lisa Curotto joined W.A. Rose as Office Manager and Bookkeeper in 2011, and while these are her primary responsibilities, she also plays an important role in managing client and vendor relationships. Lisa often serves as the conduit between the job site and the client.
What clients love about Lisa
According to a recent client, “Lisa kept us on track with payments and was very supportive with providing necessary paperwork to get the project done. The result is that all spaces created by W.A. Rose Construction are what we hoped for and came to expect.” Lisa has worked in the construction industry since 1997; she worked for a firm that was instrumental in raising building standards and elevating the level of craftsmanship for the Bay Area’s remodeling industry. It was here that she also learned the importance of cultivating long-term client relationships.
Something you don’t know about Lisa
Lisa is a voracious reader and looks forward to weekends when she and her husband drive up to their cabin in Lake County.
W.A. Rose was founded in 1936 in downtown Oakland by W.A., “Bill” Rose, an insurance repair specialist who had been working for his father’s well-known construction company, A.H. Rose and Co. Bill established his own reconstruction business based on strong community relationships, reliable service and quality work. These are the principles that remain in place today.
In 2008, Bill Rose’s wife Alma sold the company to Dan Pitcock, the second-generation owner of Roberts Electric (RECO), also founded in downtown Oakland in the 1940s. W.A. Rose and Roberts Electric had been doing business together and sharing clients for more than 50 years. W.A. Rose and Alma had known Dan nearly all his life. Dan wired his first kitchen when he was just 16, and found his passion in the electrical and construction industries. For Dan, buying the company represented an opportunity to keep an Oakland construction company alive, continuing a tradition of quality work and commitment to community, clients and service partners.